Owner of Japan’s Largest Online Fashion Channel to Launch Mobile-Social Play.
In response to market pressures, Start Today, which operates Japan’s largest fashion e-commerce portal, Zozotown, is set to launch a major ‘mobile first’ social commerce app, called Wear. JapanConsuming reports.
In the last 2 months, Yusaku Maezawa, founder and president of Start Today, the operator of Zozotown, has been tweeting teasers for a new online venture called Wear.jp, creating a great deal of excitement among Japanese fashionistas. Start Today owns Japan’s biggest dedicated fashion shopping portal and has an unrivalled loyalty among true fashion devotees.
Start Today formally announced the new service two weeks ago. Wear is a ‘mobile first’ social commerce concept aimed, at least in theory, at driving fashion lovers into stores. The service, which still hasn’t launched, will leverage Zozotown’s large database of nearly 5 million fashion consumers and massive collection of product code numbers from its merchant base, to create a fashion social network dedicated to discussion of fashion. Access to Wear will be through Zozotown IDs, automatically linking user content to the Zozotown shopping portal.
